(Editor’s note: the press release below covers the new media company & website we launched on 9.9.09!) Elevæte is a new media start-up in Central Europe representing an unbeatable synergy of marketing meets design. The agency plans to specialize in branding, multimedia and digital marketing, advertising & PR, market intelligence, translations and more. The young [...]
…otherwise, as I once told a CFO who ended up being the deciding factor in me getting a highly sought after job, what’s the point of it at all? While in marketing, the return on investment (ROI) concept is slightly different than measuring ROI on a stock or bond share, the basic principle is the [...]
Sure, almost all of us have heard of Web 2.0, but not a lot of us know much about Enterprise 2.0. The term was coined by Harvard Business School professor Andrew McAfee a few years back, as he realized the potential to apply Web 2.0 concepts & social networking tools to business (CIO Magazine). The [...]
In business, as in life, certain qualities deemed ‘virtues’ are constant, timeless, ancient and yet so often painfully ignored. We should always remember that we ignore the lessons of history at our own peril. The four Cardinal Virtues have their roots in Plato’s philosophy and are sometimes synthesized in human form, as in the beautiful [...]
Research shows that while creativity is to some extent innate, it can be enhanced through repeated efforts to stimulate it. Here are my top 5 tips for revitalizing that old gray matter to help you come up with knockout ideas for just about anything… Top 5 Tips to Boost Your Creativity: 1. Free your mind [...]
Ingenuity. That’s right, it’s that simple. As the Slovenians like to say, even something bad is still good for something. In a recent article entitled ”In Hard Times, Freelancers Turn to the Web”, a few interesting sites are mentioned, however one in particular takes the cake… If you haven’t yet, take a look at Elance. [...]
