Global trends

San Francisco: the Good, the Bad and the Ugly

Posted by on April 26, 2012 at 1:13 pm

Those of you who follow my blog know that about a month ago I returned from an eye-opening trip to San Francisco, a city I had been seriously considering relocating to because of my desire to work in social media marketing. The original catalyst for the trip was to meet up with an old friend from [...]

5 Ways to Increase Your Twitter Followers

Posted by on March 28, 2012 at 12:35 pm

This post is inspired by my friends who have been pestering me lately about what I have been doing on Twitter to have attracted so many new followers in such a short amount of time. While my Twitter account is far from the most popular out there, I have apparently stumbled on to something. What follows [...]

Forget Pinterest – Why You Need XeeMe

Posted by on February 22, 2012 at 12:29 pm

While the social media world is busy clamoring on about Pinterest, aka “digital crack for women” and off debating the merits of leaving Facebook, some of us have been quietly looking for new ways to efficiently increase our SM presence. XeeMe, a relatively new service that launched in August of last year, could be about [...]

Top 5 Social Media Marketing Trends for 2012

Posted by on January 19, 2012 at 3:34 am

As we kick off the New Year, social media has become an integral part of marketing (see my previous post Social Media Trends for 2011), yet so much more than just another tool used to increase awareness, drive conversion and impact brand equity. Through some research and a lot of introspection about what will be [...]

Blogging The Two Halves in 2011

Posted by on December 31, 2011 at 11:55 pm

It’s that time of the year to look back upon the past year’s successes and failures, all with the aim of improving and fine tuning site strategy in the New Year! According to Google Analytics, here’s how The Two Halves performed in 2011: Top 5 Most Popular Posts 1. Top 5 Social Media Trends for [...]

Social Proof is the New Currency in Marketing

Posted by on December 27, 2011 at 3:12 am

If you have been following the latest trends in social media, you have probably noticed that sites attempting to measure online influence have been popping up like mushrooms after a rainstorm. With the mass of content available online, the marketers behind it certainly all have a vested interest in jockeying furiously for position. For a great [...]

Occupy Wall Street and Other “Revolutions” as the Ultimate Reality Shows (Guest Blogger Grega Stritar)

Posted by on November 22, 2011 at 11:36 pm

This is part of a special two part series transatlantic blog post about Occupy Wall Street. Come check out my cross-branded blog post on Grega Stritar’s stritar.net. The situation isn’t peachy. The global economic system is collapsing, the middle class is disappearing, and financial institutions have taken control of the fate of many countries and corporations. [...]

Air Travel in the US: One Big McFib

Posted by on October 31, 2011 at 11:05 pm

So it had come time again for me to steady myself and make the grueling 28 hour door-to-door trip from Central Europe to the Wild Wild West. Things went smoothly enough in Europe. I had made it to the airport in Zagreb, Croatia on time and had no problems getting to Frankfurt, Germany. There I [...]

Social Media’s Explosive Growth In Places You Would Least Expect

Posted by on September 26, 2011 at 7:35 pm

As those of you who follow the topic know, social media sites like Facebook have actually begun losing subscribers in early adopter countries like the US, Canada and UK. Facebook is currently experiencing the most growth in countries that were initially slow to adopt social media. These include BRIC countries like Brazil, India and China, all at [...]

Savski Blok Party 2

Posted by on May 25, 2011 at 1:18 am

Kmalu bo spet čas za prijeten sosedski razvrat v eni od preimenitnih Ljubljanskih naselij. Trkaj je celo organiziral viralen video spot popestren z raznimi zvezdniki in estradniki slovenske scene, ki nas na vragoljiv način vabijo na žur: Blok Party 2 Trailer. Ponuja se zabava, šport, rekreacija in veliko glasbe! Če še niste na tekočem, se po uspehu lanskoletnega dogodka, [...]