Those of you who follow my blog know that about a month ago I returned from an eye-opening trip to San Francisco, a city I had been seriously considering relocating to because of my desire to work in social media marketing. The original catalyst for the trip was to meet up with an old friend from [...]
This post is inspired by my friends who have been pestering me lately about what I have been doing on Twitter to have attracted so many new followers in such a short amount of time. While my Twitter account is far from the most popular out there, I have apparently stumbled on to something. What follows [...]
“I left my home in Georgia, headed for the ‘Frisco Bay” ~ Otis Redding After a few months back in my native Arizona with mostly uninspiring interviews under my belt, it is time to take a risk. In the early hours of March 7th, this blogger will touch down in San Francisco, the city that [...]
While the social media world is busy clamoring on about Pinterest, aka “digital crack for women” and off debating the merits of leaving Facebook, some of us have been quietly looking for new ways to efficiently increase our SM presence. XeeMe, a relatively new service that launched in August of last year, could be about [...]
As we kick off the New Year, social media has become an integral part of marketing (see my previous post Social Media Trends for 2011), yet so much more than just another tool used to increase awareness, drive conversion and impact brand equity. Through some research and a lot of introspection about what will be [...]
It’s that time of the year to look back upon the past year’s successes and failures, all with the aim of improving and fine tuning site strategy in the New Year! According to Google Analytics, here’s how The Two Halves performed in 2011: Top 5 Most Popular Posts 1. Top 5 Social Media Trends for [...]
If you have been following the latest trends in social media, you have probably noticed that sites attempting to measure online influence have been popping up like mushrooms after a rainstorm. With the mass of content available online, the marketers behind it certainly all have a vested interest in jockeying furiously for position. For a great [...]
This is part of a special two part series transatlantic blog post about Occupy Wall Street. Come check out my cross-branded blog post on Grega Stritar’s stritar.net. The situation isn’t peachy. The global economic system is collapsing, the middle class is disappearing, and financial institutions have taken control of the fate of many countries and corporations. [...]
As those of you who follow the topic know, social media sites like Facebook have actually begun losing subscribers in early adopter countries like the US, Canada and UK. Facebook is currently experiencing the most growth in countries that were initially slow to adopt social media. These include BRIC countries like Brazil, India and China, all at [...]
1. Don’t take it personally All too often, when faced with difficulties in the workplace we take it personally and become defensive – DON’T! You have to know how to separate the professional role you are expected to perform by your co-workers from the private individual that you are, as known and loved by your friends [...]
