While the social media world is busy clamoring on about Pinterest, aka “digital crack for women” and off debating the merits of leaving Facebook, some of us have been quietly looking for new ways to efficiently increase our SM presence. XeeMe, a relatively new service that launched in August of last year, is about the [...]
As we kick off the New Year, social media has become an integral part of marketing (see my previous post Social Media Trends for 2011), yet so much more than just another tool used to increase awareness, drive conversion and impact brand equity. Through some research and a lot of introspection about what will be [...]
It’s that time of the year to look back upon the past year’s successes and failures, all with the aim of improving and fine tuning site strategy in the New Year! According to Google Analytics, here’s how The Two Halves performed in 2011: Top 5 Most Popular Posts 1. Top 5 Social Media Trends for [...]
If you have been following the latest trends in social media, you have probably noticed that sites attempting to measure online influence have been popping up like mushrooms after a rainstorm. With the mass of content available online, the marketers behind it certainly all have a vested interest in jockeying furiously for position. For a great [...]
This is part of a special two part series transatlantic blog post about Occupy Wall Street. Come check out my cross-branded blog post on Grega Stritar’s stritar.net. The situation isn’t peachy. The global economic system is collapsing, the middle class is disappearing, and financial institutions have taken control of the fate of many countries and corporations. [...]
As those of you who follow the topic know, social media sites like Facebook have actually begun losing subscribers in early adopter countries like the US, Canada and UK. Facebook is currently experiencing the most growth in countries that were initially slow to adopt social media. These include BRIC countries like Brazil, India and China, all at [...]
1. Don’t take it personally All too often, when faced with difficulties in the workplace we take it personally and become defensive – DON’T! You have to know how to separate the professional role you are expected to perform by your co-workers from the private individual that you are, as known and loved by your friends [...]
In a nod to my new employer, the largest movie theater chain in Slovenia, today I am publishing a list of the Top 10 all time movie grosses worldwide (Source: IMDB). In the near future, you can expect to see a bit more film marketing related content, as my focus has shifted since starting in a [...]
Kmalu bo spet čas za prijeten sosedski razvrat v eni od preimenitnih Ljubljanskih naselij. Trkaj je celo organiziral viralen video spot popestren z raznimi zvezdniki in estradniki slovenske scene, ki nas na vragoljiv način vabijo na žur: Blok Party 2 Trailer. Ponuja se zabava, šport, rekreacija in veliko glasbe! Če še niste na tekočem, se po uspehu lanskoletnega dogodka, [...]
Almost a year has elapsed since the re-design and upgrade of the website, meaning that it is time to highlight some of the more successful content, topic categories and sites generating traffic on The Two Halves blog. Please share your thoughts. Top 7 Countries Generating Traffic (Please note that the %’age figures in the parentheses below [...]
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