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Top 5 Social Media Marketing Trends for 2012

Published on January 19, 2012 By Nick Taylor

As we kick off the New Year, social media has become an integral part of marketing (see my previous post Social Media Trends for 2011), yet so much more than just another tool used to increase awareness, drive conversion and impact brand equity. Through some research and a lot of introspection about what will be [...]

Best of Slovenia Photo Collage

Published on September 30, 2011 By Nick Taylor

On a bit of a sentimental note, a random smattering of some of the best photos from all over Slovenia, as captured by yours truly over the last few years. (All photos © of Nick Taylor & The Two Halves blog).

1Malaysia, Land of Tolerance

Published on December 28, 2010 By Nick Taylor

A few weeks ago, while en route to idyllic White Beach on Mindoro Island in the Philippines, I met an Austrian around my age. He seemed cool and we had a pleasant enough chat, though my opinion of him quickly changed at his reaction to my mention of going to Malaysia next. “Malaysia – isn’t that [...]

The Brand ‘Me’ Revolution

Published on February 28, 2010 By Nick Taylor

Anand Giridharadas, a Harvard grad student just penned an excellent Currents article, in which he questions the merits of relentless self-promotion, the tools for which are now widely available to all through the magic of the Internet… While in times past, only corporations and large organizations had the wherewithal and overriding need to brand themselves [...]

Branding & corporate identity trends for 2009

Published on May 31, 2009 By Nick Taylor

Apparently even corporate giants are re-thinking their branding approach, as the recession makes the challenge of standing out that much harder yet more important than ever… In their profound wisdom, designers at the behest of marketing experts are making logos softer, livelier, more colorful, one might say even cheerier… The screenshot at the left from [...]

The Anti-Recession Pill

Published on March 20, 2009 By Nick Taylor

Ingenuity. That’s right, it’s that simple. As the Slovenians like to say, even something bad is still good for something. In a recent article entitled ”In Hard Times, Freelancers Turn to the Web”, a few interesting sites are mentioned, however one in particular takes the cake… If you haven’t yet, take a look at Elance. [...]