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Social Media’s Explosive Growth In Places You Would Least Expect

Published on September 26, 2011 By Nick Taylor

As those of you who follow the topic know, social media sites like Facebook have actually begun losing subscribers in early adopter countries like the US, Canada and UK. Facebook is currently experiencing the most growth in countries that were initially slow to adopt social media. These include BRIC countries like Brazil, India and China, all at [...]

Harry Potter and the Top 10 Grossing Movies of All Time

Published on July 22, 2011 By Nick Taylor

In a nod to my new employer, the largest movie theater chain in Slovenia, today I am publishing a list of the Top 10 all time movie grosses worldwide (Source: IMDB). In the near future, you can expect to see a bit more film marketing related content, as my focus has shifted since starting in a [...]

Slovenia, The Brave

Published on August 31, 2010 By Nick Taylor

In an interesting twist of fate, I am leaving my other motherland in a few days to explore the spiritual, material and aesthetic dimensions of Asia. Not that there’s anything wrong with Slovenia, in fact the period of time I’ve been privileged enough to spend here (again) and the experiences I’ve been through add up [...]

The Brand ‘Me’ Revolution

Published on February 28, 2010 By Nick Taylor

Anand Giridharadas, a Harvard grad student just penned an excellent Currents article, in which he questions the merits of relentless self-promotion, the tools for which are now widely available to all through the magic of the Internet… While in times past, only corporations and large organizations had the wherewithal and overriding need to brand themselves [...]

A New Star is Born

Published on September 12, 2009 By Nick Taylor

(Editor’s note: the press release below covers the new media company & website we launched on 9.9.09!) Elevæte is a new media start-up in Central Europe representing an unbeatable synergy of marketing meets design. The agency plans to specialize in branding, multimedia and digital marketing, advertising & PR, market intelligence, translations and more. The young [...]

Marketing Should Never = Money Down the Toilet

Published on August 17, 2009 By Nick Taylor

…otherwise, as I once told a CFO who ended up being the deciding factor in me getting a highly sought after job, what’s the point of it at all? While in marketing, the return on investment (ROI) concept is slightly different than measuring ROI on a stock or bond share, the basic principle is the [...]