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Social Proof is the New Currency in Marketing

Published on December 27, 2011 By Nick Taylor

If you have been following the latest trends in social media, you have probably noticed that sites attempting to measure online influence have been popping up like mushrooms after a rainstorm. With the mass of content available online, the marketers behind it certainly all have a vested interest in jockeying furiously for position. For a great [...]

Global Recession Scramble

Published on April 14, 2010 By Nick Taylor

As the global economy advances from sucky to outright fragile, no one can deny that this global recession has got legs. In the US, a definite end date for the recession is something that the National Bureau of Economic Research is in no hurry to declare – and this as of yesterday. Turning to Europe, the best indications [...]

Local: The Emerging Mega Trend

Published on March 20, 2010 By Nick Taylor

Lately, there’s been a lot of talk about the power of local EVERYTHING, spanning from political concepts to new technology, reaching even the most banal aspects of our lives. Leading off, in politics, British writer Phillip Blond, whose ideas have received a lot of buzz globally, has laid out his three big areas of reform [...]

The Brand ‘Me’ Revolution

Published on February 28, 2010 By Nick Taylor

Anand Giridharadas, a Harvard grad student just penned an excellent Currents article, in which he questions the merits of relentless self-promotion, the tools for which are now widely available to all through the magic of the Internet… While in times past, only corporations and large organizations had the wherewithal and overriding need to brand themselves [...]