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Top 5 Social Media Marketing Trends for 2012
As we kick off the New Year, social media has become an integral part of marketing (see my previous post Social Media Trends for 2011), yet so much more than just another tool used to increase awareness, drive conversion and impact brand equity. Through some research and a lot of introspection about what will be [...]
Social Proof is the New Currency in Marketing
If you have been following the latest trends in social media, you have probably noticed that sites attempting to measure online influence have been popping up like mushrooms after a rainstorm. With the mass of content available online, the marketers behind it certainly all have a vested interest in jockeying furiously for position. For a great [...]
Slovenia, The Brave
In an interesting twist of fate, I am leaving my other motherland in a few days to explore the spiritual, material and aesthetic dimensions of Asia. Not that there’s anything wrong with Slovenia, in fact the period of time I’ve been privileged enough to spend here (again) and the experiences I’ve been through add up [...]
Local: The Emerging Mega Trend
Lately, there’s been a lot of talk about the power of local EVERYTHING, spanning from political concepts to new technology, reaching even the most banal aspects of our lives. Leading off, in politics, British writer Phillip Blond, whose ideas have received a lot of buzz globally, has laid out his three big areas of reform [...]
A New Star is Born
(Editor’s note: the press release below covers the new media company & website we launched on 9.9.09!) Elevæte is a new media start-up in Central Europe representing an unbeatable synergy of marketing meets design. The agency plans to specialize in branding, multimedia and digital marketing, advertising & PR, market intelligence, translations and more. The young [...]
Marketing Should Never = Money Down the Toilet
…otherwise, as I once told a CFO who ended up being the deciding factor in me getting a highly sought after job, what’s the point of it at all? While in marketing, the return on investment (ROI) concept is slightly different than measuring ROI on a stock or bond share, the basic principle is the [...]
Branding & corporate identity trends for 2009
Apparently even corporate giants are re-thinking their branding approach, as the recession makes the challenge of standing out that much harder yet more important than ever… In their profound wisdom, designers at the behest of marketing experts are making logos softer, livelier, more colorful, one might say even cheerier… The screenshot at the left from [...]
Boost your Creativity into Turbo Mode
Research shows that while creativity is to some extent innate, it can be enhanced through repeated efforts to stimulate it. Here are my top 5 tips for revitalizing that old gray matter to help you come up with knockout ideas for just about anything… Top 5 Tips to Boost Your Creativity: 1. Free your mind [...]
The Anti-Recession Pill
Ingenuity. That’s right, it’s that simple. As the Slovenians like to say, even something bad is still good for something. In a recent article entitled ”In Hard Times, Freelancers Turn to the Web”, a few interesting sites are mentioned, however one in particular takes the cake… If you haven’t yet, take a look at Elance. [...]
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