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The Brand ‘Me’ Revolution

Published on February 28, 2010 By Nick Taylor

Anand Giridharadas, a Harvard grad student just penned an excellent Currents article, in which he questions the merits of relentless self-promotion, the tools for which are now widely available to all through the magic of the Internet… While in times past, only corporations and large organizations had the wherewithal and overriding need to brand themselves [...]

True v. False Hope

Published on December 10, 2009 By Nick Taylor

Every problem is an opportunity in disguise – Deepak Chopra As we near the end of the year and thoughts turn to new hopes and prospects for the future, I’m battling with the notion that it is nevertheless important to keep things in perspective… and perhaps poke a little fun at some popular notions… I [...]

America Resurrected

Published on November 25, 2009 By Nick Taylor

After two and a half years of self-imposed exile, it was time to make a grand (re)entrance to my country of birth. I must confess to being nervous and unsure of whether or not it was even worth the trip, after all I had left behind, given up and sold off… Landing groggy eyed at [...]

Marketing Should Never = Money Down the Toilet

Published on August 17, 2009 By Nick Taylor

…otherwise, as I once told a CFO who ended up being the deciding factor in me getting a highly sought after job, what’s the point of it at all? While in marketing, the return on investment (ROI) concept is slightly different than measuring ROI on a stock or bond share, the basic principle is the [...]

The Anti-Recession Pill

Published on March 20, 2009 By Nick Taylor

Ingenuity. That’s right, it’s that simple. As the Slovenians like to say, even something bad is still good for something. In a recent article entitled ”In Hard Times, Freelancers Turn to the Web”, a few interesting sites are mentioned, however one in particular takes the cake… If you haven’t yet, take a look at Elance. [...]